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Challenges and Future Outlook of the Automotive Tuner Market
Challenges and Future Outlook of the Automotive Tuner Market
The automotive tuner market, while growing, faces several significant challenges that will shape its future trajectory.
Stringent Regulations: Emissions standards (like Euro 7) and vehicle homologation laws are becoming stricter worldwide. Modifications that affect emissions controls can make vehicles illegal for road use, pushing the industry toward track-only solutions or forcing them to develop compliant tunes.
Vehicle Complexity and Cybersecurity: Modern vehicles are complex networks of computers. OEMs are implementing stronger cybersecurity measures to prevent hacking, which also makes ECU tuning more difficult. The deep integration of systems means changing one parameter requires a thorough understanding of its impact on others.
The Electric Vehicle (EV) Disruption: The shift to EVs presents an existential challenge and an opportunity. The traditional ICE tuning market (exhausts, intakes, turbos) will gradually decline. However, a new market for EV tuning is emerging, focusing on:
Software Tuning:…